How to Write a Bursary Motivational Letter (with Example)

A bursary motivational letter is a formal letter you write to convince a bursary provider to fund you. It is your first impression and often the most important part of your application.

Your marks show that you are smart. Your motivational letter shows who you are, why you need the money, and why you are a good investment. This guide breaks down exactly how to write one, step-by-step.

Why Your Motivational Letter Matters

Companies receive thousands of applications from students with good marks. Your letter is the only thing that separates you from everyone else.

It is your chance to tell your story and answer three key questions:

1. Why this specific course? (Your passion and goals)
2. Why do you need the money? (Your financial situation)
3. Why should they choose you? (Your potential)

A generic letter will be ignored. A personal, honest, and professional letter will get you an interview.

Before You Write: 3 Things You Must Do

1. Research the Bursary Provider: Do not use the same generic letter for every application. Find out the company’s name, what they do, and their values (check their “About Us” page).
2. Read the Bursary Requirements: Check what criteria they are looking for. Do they value leadership? Community service? Academic excellence? You must highlight these qualities in your letter.
3. Gather Your Information: Have your course name, university name, and academic results (like your Matric marks or university transcript) ready.

Step-by-Step: The Structure of a Perfect Bursary Letter

Follow this formal letter structure. It is professional and easy for the committee to read.

1. Your Contact Details (Top Right)

Start with your information in the top right-hand corner.

• Your Full Name
• Your Physical Address
• Your Cellphone Number
• Your Email Address

2. The Date

Leave one line open after your details and write the full date.

• Example: 28 October 2025

3. The Bursary Provider’s Details (Top Left)

Leave a line and write the provider’s details on the left side. Find this on their website.

• The Bursary Manager’s Name (if you can find it)
• Their Title (e.g., “Bursary Program Coordinator”)
• The Company/Organization Name
• The Company’s Physical Address

4. The Salutation (Greeting)

Be formal. If you know their name, use it. If not, use “Sir/Madam.”

• Dear Mr. Khumalo,
• Dear Ms. Naidoo,
• Dear Sir/Madam,

5. Paragraph 1: The Introduction (What You Want)

Get straight to the point. In 2-3 sentences, state:

• What bursary you are applying for.
• What you want to study (your degree/diploma).
• Where you will study (your university/TVET college).

Example: “I am writing to apply for the [Name of Bursary, e.g., Sasol Engineering Bursary] for the 2026 academic year. I have been accepted to study a BEng in Civil Engineering at the University of Pretoria.”

6. Paragraph 2: Your Goals & Motivation (Why This Course?)

This is where you show your passion.

• Explain why you chose this specific degree.
• Connect it to your future career goals.

Example: “My passion for engineering started in high school when I was part of a project to build a small bridge in my community. I saw how infrastructure can change lives, and my goal is to one day work as a structural engineer who specializes in rural development.”

7. Paragraph 3: Your Financial Need (Why You Need Help)

Be honest and direct, but also respectful.

• Briefly explain your financial situation.
• State clearly that you cannot afford the fees without assistance.

Example: “I am a dedicated student, but my family is not in a financial position to pay for my university tuition. My mother is a [Job Title] and is the sole provider for our family of four. This bursary is the only way I will be able to pursue my engineering degree.”

8. Paragraph 4: Why You Are a Good Investment (Why Choose You?)

This is your final sales pitch.

• Briefly mention one or two key achievements (e.g., “I passed my Matric with a distinction in Mathematics”).
• Connect your goals to the company’s values (this shows you did your research).
• Reassure them you will work hard.

Example: “I am a responsible and hard-working student, as my academic record shows. I know that [Company Name] values innovation, and I hope to one day use my skills to contribute to your team. I am confident that I will complete my degree and be a credit to your bursary program.”

9. The Conclusion and Sign-Off

Keep it short and professional.

• Thank them for their time and consideration.
• State that you are available for an interview.
• Sign off formally.

Example:

“Thank you for considering my application. I have attached all the required documents and am available for an interview at your convenience.

Sincerely,

[Your Signature]

[Your Typed Full Name]”

Bursary Motivational Letter Example (Template)

[Your Full Name]

[Your Address]

[Your Phone Number]

[Your Email]

28 October 2025

[Bursary Manager Name]

[Their Title]

[Company Name]

[Company Address]

Dear [Mr./Ms. Last Name or Sir/Madam],

Re: Application for the [Name of Bursary]

I am writing to apply for the [Name of Bursary] for the 2026 academic year. I have been accepted to study for a [Your Degree, e.g., BCom Accounting] at [Your University].

I chose to study accounting because I have a strong skill in mathematics and a passion for financial order. My career goal is to become a Chartered Accountant and one day help small businesses in my community manage their finances and grow.

My academic record from [Your School or College] shows my dedication to my studies. However, my family is not in a financial position to afford university fees. My [mention parent/guardian’s situation, e.g., mother is a part-time domestic worker] and is unable to cover the costs of tuition and books.

I have researched [The Company’s Name] and I am inspired by your commitment to community development. By investing in me, you would not only be helping one student, but you would be investing in someone who wants to use their skills to help others. I am a hard-working and reliable person, and I promise to complete my degree successfully.

Thank you for your time and consideration. I have attached my application form, academic results, and other supporting documents. I am available for an interview at any time.

Sincerely,

[Your Signature]

[Your Typed Full Name]

5 Quick Tips for a Winning Letter

1. Keep it to One Page: Bursary committees read hundreds of letters. Be clear and to the point.
2. Proofread! A letter with spelling or grammar mistakes looks lazy and unprofessional. Ask a teacher or parent to read it for you.
3. Be Professional, Not Emotional: Be honest about your financial need, but do not beg. Stay formal, confident, and respectful.
4. Use a Formal Tone: Avoid slang, contractions (use “I am” instead of “I’m”), or overly casual language.
5. Tailor Every Letter: Never use the same letter for different bursaries. Change the company name, bursary name, and the “Why Me?” paragraph (Step 8) for every application.